An analysis of the 200 most-recent tweets on X by 18 big publishers indicates links seem to hurt engagement, after debate arose over X's value for sharing news (Laura Hazard Owen/Nieman Lab)
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
25/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
Laura Hazard Owen / Nieman Lab : An analysis of the 200 most-recent tweets on X by 18 big publishers indicates links seem to hurt engagement, after debate arose over X's value for sharing news — Engagement for tweets from @nytimes (53 million followers) is dwarfed by engagement for tweets from @GlobeEyeNews (866,000 followers).
