Amy Liu unpacks Tower28’s bespoke NYC billboard that spritzed passersby with its hero SOS spray this summer
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
In June, Tower28 gave the industry one of its best examples of interactive OOH: a custom-made NYC billboard with a large button that spritzed passersby with its hero SOS Daily Skin Rescue Spray. Created by MilkMoney ad agency, the billboard was up for two weeks on Canal Street in SoHo and spritzed more than 188,000 faces. Tower28 CEO and founder Amy Liu sat down with Glossy Beauty Podcast host Lex
