Amsterdam brand Roy Is A Mess is pushing scene to the extreme
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
5/15
Depth
2/15
5-Axis Cultural Radar
From iPod bangles to Bluetooth heels and neon wigs, Roy Adriaens’ eponymous brand pays homage to the chaos of 2010s youth culture
