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Amid upfronts sports overload, pitches around data, AI come into focus

Marketing Dive 18 May 2026 2d ago
Amid upfronts sports overload, pitches around data, AI come into focus
59
Relevance
9/25
Freshness
18/25
Authority
18/20
Brand Signal
12/15
Depth
2/15
Relevance Freshness Authority Brand Depth
Legacy firms NBCU and Disney, tech titans Netflix and Amazon and publishers shaped by M&A showed off evolving offerings during last week’s shows.
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