Amid falling traffic, publishers are investing in engagement, registration and citations
Culture Index
Score Breakdown
Relevance
19/25
Freshness
21/25
Authority
18/20
Brand Signal
8/15
Depth
6/15
5-Axis Cultural Radar
Michael Silberman, evp, media strategy, Piano As consumer use of AI search accelerates, publishers are seeing precipitous traffic declines. According to Piano’s benchmark data across hundreds of publisher sites, search traffic dropped by 36%, revenue fell by 16% and the overall audience across all sources was down 9%. When Google surfaces an AI-generated answer at […]
