American Eagle sticks with Sydney Sweeney for sequel to controversial ‘Great Jeans’ campaign
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
American Eagle has doubled down on its partnership with Sydney Sweeney, launching a follow-up campaign months after its widely discussed ‘Great Jeans’ ad sparked backlash online. The US fashion retailer has unveiled ‘Syd for Short: American Eagle Jean Shorts’, a new summer denim campaign fronted by the Euphoria star. The latest push takes a more...
