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America’s largest newspaper chain, USA Today Co., partners with Palantir to analyze audience data as search traffic falls

Nieman Lab / 06 August 2026 / 3h ago

Culture Index

Score Breakdown

Relevance

15/25

Freshness

25/25

Authority

18/20

Brand Signal

11/15

Depth

4/15

5-Axis Cultural Radar

USA Today Co. has made a deal with software company Palantir to analyze and monetize user behavior, the company announced on Thursday. In its Q2 earnings call Thursday morning, USA Today Co. chairman and CEO Mike Reed told investors he expects the partnership to “strengthen how we collect, connect and activate audience data to drive...

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America’s largest newspaper chain, USA Today Co., partners with Palantir to analyze audience data as search traffic falls

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