AMBUSH and Lexus Are Building the Future Classic Club
Culture Index
Score Breakdown
Relevance
16/25
Freshness
25/25
Authority
10/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
A new age has arrived. It brings a digital landscape where nothing in culture is permanent and trends rise and fall in what feels like seconds. As a response to a generational apathy produced by watching the life of every cultural moment become shorter and shorter, the independent Tokyo-based luxury streetwear brand AMBUSH partnered with Lexus to make something that lasts. AMBUSH was founded in 20
