‘Ambition without discipline is dangerous’: Elda Choucair on the Dubai Lynx honor and building MENA’s media industry
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
4/15
5-Axis Cultural Radar
LONDON: What does it feel like to win one of the region’s most prestigious awards in media and communication, after being told you “helped build” that very industry? For Elda Choucair, chief executive officer of Omnicom Media Group MENA, this year’s Dubai Lynx Advertising Person of the Year is an award she accepts with clear unease — one she is quick to attribute to the teams, clients and partners
