Amazon wants to be a beauty powerhouse. Is a big beauty sale the answer?
Culture Index
Score Breakdown
Relevance
18/25
Freshness
25/25
Authority
18/20
Brand Signal
18/15
Depth
10/15
5-Axis Cultural Radar
On this week’s episode of the Glossy Beauty Podcast, hosts Lexy Lebsack and Sara Spruch-Feiner are joined by senior beauty reporter Emily Jensen to discuss the strategy around Amazon's beauty sales and assortment, and how the company is attempting to position itself as a prestige beauty retailer on par with the likes of Sephora and Ulta Beauty.
