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Amazon sellers are feeling better about Prime Day, but they’re still watching margins

Modern Retail 15 June 2026 3h ago
Amazon sellers are feeling better about Prime Day, but they’re still watching margins
55
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
7/15
Depth
2/15
Relevance Freshness Authority Brand Depth
Amazon sellers are heading into this year's Prime Day with more confidence than they had a year ago, even as higher costs continue to pressure margins.
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