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Amazon makes it easier to buy what you see on Prime Video

TechCrunch 10 September 2026 3h ago
Amazon makes it easier to buy what you see on Prime Video
68
Relevance
9/25
Freshness
25/25
Authority
25/20
Brand Signal
11/15
Depth
3/15
Relevance Freshness Authority Brand Depth
Amazon is expanding shopping integrations across Prime Video, letting viewers discover products tied to thousands of shows, movies, and live sports through X-Ray, its shopping app, and a new Lens-powered “Shop the Scene” feature.
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