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Amazon launches ‘always-on’ AI agent for marketplace sellers

Retail Gazette 24 September 2026 1h ago
Amazon launches ‘always-on’ AI agent for marketplace sellers
71
Relevance
15/25
Freshness
25/25
Authority
18/20
Brand Signal
7/15
Depth
6/15
Relevance Freshness Authority Brand Depth
Amazon has ramped up its use of artificial intelligence for third-party sellers with the launch of an “always-on” agent capable of automatically managing pricing, inventory and product performance. Amazon has upgraded its Seller Assistant platform with new AI-powered ‘workflows’ that can continuously monitor a merchant’s business and respond to changes without them needing to be...
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