Amazon is building a coalition to make sustainable fashion affordable
Culture Index
Score Breakdown
Relevance
9/25
Freshness
8/25
Authority
25/20
Brand Signal
8/15
Depth
6/15
5-Axis Cultural Radar
When it comes to sustainable fashion, Amazon is not the first company that comes to mind. The e-commerce giant is one of the biggest purveyors of clothing in the United States, and much of what it sells, including its own private label lines like Amazon Essentials, are not known for their sustainable materials. But Amazon wants to position itself at the center of a major effort to clean up the fas


