Amazing Newspaper Ad Highlighting Period Poverty
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
To draw attention to the millions of girls who cannot afford period products, the MENstruation Foundation ran a unique advertisement in three major South African newspapers. Readers of The Star, The Mercury and Cape Times opened their newspapers this week to find something deeply uncomfortable: period blood stains on the front page, seeping through to the pages beneath — as if the newspaper itself


