AllSaints names former Zalando exec Nichole Strydom as chief merchant
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
5/15
Depth
3/15
5-Axis Cultural Radar
AllSaints has appointed Nichole Strydom as its new chief merchant, with the fashion retailer confirming she will join the business on 5 May 2026. Strydom brings more than two decades of experience in
