All the news about Ferrari’s polarizing Luce EV
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
13/15
Depth
5/15
5-Axis Cultural Radar
Ferrari fans don’t like the design of the new Luce EV, an electric four-door sedan that just doesn’t look like the Ferraris of old. It was designed with help from Jony Ive’s LoveFrom, but what worked for Ive at Apple isn’t working for Ferrari. The Luce’s launch immediately preceded a stock drop that even an […]
