Alicia Keys and Swizz Beatz Launch Auction Royalty Program with Bonhams
Culture Index
Score Breakdown
Relevance
19/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
Summary The Dean Collection, headed by Alicia Keys and Swizz Beats, is launching a collaborative artist royalty program with Bonhams auctionsA new model for secondary market sales, the program allows sellers to allocate a percentage of proceeds to the artist and Bonhams will match the shareThe program was designed to help living artists have a stake and benefit from the resale of their work, and i
