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Alex Heard and Mack Pegram Are Having Fun

i-D / 02 September 2026 / 4h ago
Alex Heard and Mack Pegram Are Having Fun
Culture Index
57
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
2/15
5-Axis Cultural Radar
Relevance Freshness Authority Brand Depth
For their latest performance and installation at The Apple in Zurich, two lifelong friends have been splattering T-shirts with paint and asked the village WhatsApp group for old curtains.
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