Aldi unveils jacket which transforms into shopping bag
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
3/15
Depth
5/15
5-Axis Cultural Radar
Aldi has forayed into the world of fashion with its latest launch- a new ‘Swag for Life’ jacket that turns into a shopping bag. This comes as research showed 46 per cent of UK consumers say they regularly forget to take their shopping bags for the weekly shops. The study also highlights that 85 per...
