Aldi turns a London store Barbie pink for new doll
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
5/15
5-Axis Cultural Radar
Aldi has turned its Barnet store Barbie pink to launch the new Barbie® Aldimania Dreamland™ Doll, bringing the supermarket’s cult Middle Aisle identity into one of the world’s biggest toy brands. The London store’s familiar blue, red and orange logo has been replaced with Barbie pink ahead of the £12.99 doll arriving in stores on […]
