Aldi takes aim at Lidl’s fashion success with first French apparel drop

Aldi is making its first move into branded fashion in France, as it aims to follow Lidl’s success in turning supermarket merchandise into sought-after apparel. The retailer will launch its Aldi Studio capsule collection across its 1,300 French stores on July 18, marking its first foray into clothing and accessories. The limited-edition summer range uses...