Aldi renames Nordpak butter to show support for England team
Culture Index
Score Breakdown
Relevance
15/25
Freshness
24/25
Authority
18/20
Brand Signal
6/15
Depth
5/15
5-Axis Cultural Radar
Ahead of the England vs Norway game on Saturday, discount retailer Aldi has unveiled a “reactive work” to show its support to the England team. The German supermarket chain has given its Nordpak butter packaging a rebrand, dropping ‘Nord’ from the label and replacing it with ‘ENG’. It was devised in collaboration with its agency...
