Aldi puts ‘Dave’ in the spotlight for spoof fragrance campaign
Culture Index
Score Breakdown
Relevance
19/25
Freshness
18/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
Aldi is parodying the world of luxury fragrance advertising with a new campaign that swaps exotic locations and brooding models for a supermarket stockroom and an employee named Dave. Created by Taylor Herring in partnership with St Mark’s Studios, the playful film supports the launch of Aldi’s latest Lacura men’s fragrance range: Solar Drift, Classic […]
