Aldi parade topiary caterpillar at Chelsea Flower Show
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
5/15
5-Axis Cultural Radar
Aldi has sent its giant topiary Cuthbert to the gates of the RHS Chelsea Flower Show, arriving in a flower crown and yellow wellies. The 8ft tall, 12ft long topiary — a sculpted homage to the supermarket’s bestselling Cuthbert the Caterpillar cake — appeared outside the prestigious London show on the banks of the Thames. […]
