Aldi eyes 4,000 US stores as shoppers hunt for cheaper groceries
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
4/15
Depth
3/15
5-Axis Cultural Radar
Aldi is ramping up its US expansion as the discounter looks to capitalise on shoppers’ frustration over rising food bills. The German grocer is opening a new US store every few days as part of a $9bn expansion plan, with its latest site launching this week on Manhattan’s 42nd Street. Aldi, which has spent five...
