Aldi demands ‘Collins’ to change their name to celebrate Caterpillar cake
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
Aldi has been at it again on social media, this time the budget supermarket chain has been imploring the public (those named Colin) to change their names to Cuthbert to celebrate its birthday cake. The retailer also appealed to a 200 year dictionary, a influencer inventor and someone named Coleen. Reality TV star Gemma Collins...
