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Aldi changes name to Baldi ahead of Pitbull concert

Retail Gazette 08 July 2026 8h ago
Aldi changes name to Baldi ahead of Pitbull concert
67
Relevance
10/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
5/15
Relevance Freshness Authority Brand Depth
Aldi has temporarily rebranded to Baldi to celebrate rapper Pitbull’s return to London. The singer will be playing BST Hyde Park and attempting to break the world record for the largest crowd wearing bald caps. As part of its temporary rebrand, the supermarket has launched a Baldi merchandise stand for those attending the concert. It...
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