Aldi changes name to Baldi ahead of Pitbull concert
Culture Index
Score Breakdown
Relevance
10/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
5/15
5-Axis Cultural Radar
Aldi has temporarily rebranded to Baldi to celebrate rapper Pitbull’s return to London. The singer will be playing BST Hyde Park and attempting to break the world record for the largest crowd wearing bald caps. As part of its temporary rebrand, the supermarket has launched a Baldi merchandise stand for those attending the concert. It...
