Aldi and Arla trial smart milk bottles to track recycling
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
2/15
Depth
2/15
5-Axis Cultural Radar
Aldi and Arla are piloting new technology that will track milk bottles through the recycling process, in a bid to better understand what happens to packaging after it is thrown away.
