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AI sources like ChatGPT account for less than 1% of publishers’ pageviews, Chartbeat says

Nieman Lab 18 March 2026 2d ago
AI sources like ChatGPT account for less than 1% of publishers’ pageviews, Chartbeat says
55
Relevance
9/25
Freshness
17/25
Authority
18/20
Brand Signal
6/15
Depth
5/15
Relevance Freshness Authority Brand Depth
People are happy to ask AI agents like ChatGPT and Claude questions. But when they get the answers, they’re rarely clicking through to any links the AI platforms provide, according to a new report fro
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