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AI is accelerating the accountability gap. Here’s how CMOs can close it.

Marketing Dive 15 July 2026 19h ago
AI is accelerating the accountability gap. Here’s how CMOs can close it.
58
Relevance
9/25
Freshness
23/25
Authority
18/20
Brand Signal
6/15
Depth
2/15
Relevance Freshness Authority Brand Depth
InMarket CMO Natalie Bastian lays out what marketers are missing as AI moves from the pilot phase to production at wider scale.
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