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AI influencer discovery tools are changing how agencies cast creators

Digiday 30 March 2026 3h ago
AI influencer discovery tools are changing how agencies cast creators
61
Relevance
15/25
Freshness
25/25
Authority
18/20
Brand Signal
1/15
Depth
2/15
Relevance Freshness Authority Brand Depth
As creator spending grows among brand advertisers, agencies are using AI to automate much of the influencer marketing workflow. Now, that includes casting.
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