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AI doesn’t charge by the hour, so why do we?

Campaign 31 March 2026 2h ago
AI doesn’t charge by the hour, so why do we?
56
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
2/15
Depth
2/15
Relevance Freshness Authority Brand Depth
To value our collective creative craft, we must stop subsidising our own obsolescence, says the chief executive of Uncharted Studio.
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