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AI can slowly shift an organisation’s core principles. How to spot ‘value drift’ early

The Conversation 26 February 2026 1h ago
AI can slowly shift an organisation’s core principles. How to spot ‘value drift’ early
55
Relevance
10/25
Freshness
25/25
Authority
16/20
Brand Signal
0/15
Depth
4/15
Relevance Freshness Authority Brand Depth
When new technology can produce the texts companies or departments use to explain themselves, core values can shift incrementally without anyone really noticing.
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