Agency execs call for retail media to be holistically considered beyond the lower funnel
Culture Index
Score Breakdown
Relevance
10/25
Freshness
22/25
Authority
18/20
Brand Signal
2/15
Depth
3/15
5-Axis Cultural Radar
At DMBS, agency leaders explained why retail media offers new opportunities to harness closed-loop measurement in a way that benefits both upper- and lower-funnel marketing efforts.
