Agency Brief—Visit California’s shift, marketers struggle to act on data
Culture Index
Score Breakdown
Relevance
9/25
Freshness
23/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
This week, we’ve got the exclusive on Visit California’s first brand agency change in two decades, plus a look at WFA and Ebiquity’s new report.

