Agency Brief—Inside Hershey’s salty snacks strategy and new creative AOR
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
5/15
Depth
4/15
5-Axis Cultural Radar
This week, we have the exclusive on Hershey Co.’s latest agency shake-up, this time around its salty snacks portfolio, plus plenty more.
