AG1 puts creatine’s airport problem straight into the tray
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
5/15
5-Axis Cultural Radar
AG1 has turned the awkward optics of travelling with loose creatine powder into an airport OOH campaign for AG1 Pro, placing ads inside security trays and across terminals in Denver, Austin and Seattle. The idea takes a familiar bit of consumer behaviour and puts the message at the exact moment it becomes uncomfortable. One TSA […]
