After the Shein shock, Everlane’s founder launches his next act
Culture Index
Score Breakdown
Relevance
15/25
Freshness
8/25
Authority
25/20
Brand Signal
9/15
Depth
6/15
5-Axis Cultural Radar
Last weekend, when Puck announced that the sustainable fashion startup Everlane had been acquired by the Chinese ultra fast fashion retailer Shein, it sent shockwaves throughout the fashion world . Michael Preysman, who founded Everlane in 2011, was just as shocked. “I found out the same time as everyone else,” he said in a LinkedIn post a week ago. “I’m not involved with the company anymore, and
