After selling 10 Crosby, Derek Lam is rebuilding its full-price business
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
5/15
Depth
5/15
5-Axis Cultural Radar
Following the sale of 10 Crosby, Derek Lam is using its second season back at NYFW to lay out a new strategy built around full-price shoppers, specialty stores and selective department-store distribution.
