After demise of Joann locations, fabric is now in 90% of Michaels stores
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
2/15
5-Axis Cultural Radar
The craft retailer has expanded its Knit & Sew Shop and is hosting events in honor of National Sewing Month to celebrate.


