Aesop has redesigned its perfume bottles; its creative director tells us why
Culture Index
Score Breakdown
Relevance
14/25
Freshness
24/25
Authority
18/20
Brand Signal
7/15
Depth
2/15
5-Axis Cultural Radar
After 20 years, Aesop's perfume bottles get a redesign to coincide with the launch of its latest fragrance. Creative director Aï Kato tells us more
