Aesop explores scent and storytelling through fragrance installations around the world
Culture Index
Score Breakdown
Relevance
19/25
Freshness
23/25
Authority
18/20
Brand Signal
9/15
Depth
4/15
5-Axis Cultural Radar
Skincare and fragrance brand Aesop has transformed its stores around the world into temporary perfumeries, using suspended paper and books to reference the fables behind its fragrances, as shown in this video carousel produced by Dezeen. The Fragrant Fables campaign spanned more than 15 locations across 10 countries, showcasing Aesop's collection of 12 perfumes, each The post Aesop explores scent
