Adoratorio Studio takes a new lens on eyewear with a soft but technical rebrand for Indice
Culture Index
Score Breakdown
Relevance
22/25
Freshness
25/25
Authority
10/20
Brand Signal
3/15
Depth
3/15
5-Axis Cultural Radar
By creating a visual world around the brand that positions it away from anything conventional in the category, the agency have made the label feel more like a lifestyle brand than luxury retail.
