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Adidas storms the World Cup with Timothée Chalamet and a host of soccer greats

Ad Age / 07 May 2026 / Yesterday

Culture Index

Score Breakdown

Relevance

14/25

Freshness

21/25

Authority

18/20

Brand Signal

11/15

Depth

2/15

5-Axis Cultural Radar

A five-minute film from Lola and director Mark Molloy blends celebrity culture, retro football style and street-game nostalgia.