Adidas shares rise after London Marathon runners break records in new Adizero shoes
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
13/15
Depth
4/15
5-Axis Cultural Radar
Adidas shares climbed on Monday after three athletes wearing the sportswear giant’s latest running shoe delivered record-breaking performances at the London Marathon. Shares in Adidas rose by almost two per cent in early afternoon trading in Frankfurt, before paring gains to trade 1.4 per cent higher at €138 (£119) a share. The uplift came after...


