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Adidas raises outlook and appoints new CFO after World Cup drives record Q2

The Industry Fashion / 30 July 2026 / 21h ago
Adidas raises outlook and appoints new CFO after World Cup drives record Q2
Culture Index
63
Score Breakdown
Relevance
10/25
Freshness
23/25
Authority
18/20
Brand Signal
10/15
Depth
2/15
5-Axis Cultural Radar
Relevance Freshness Authority Brand Depth
Direct-to-consumer sales rose 25% as football collections and Adizero running products helped the sportswear group deliver its highest quarterly revenue to date.
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