Adidas pulls ahead of Nike in World Cup retail battle
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
14/15
Depth
10/15
5-Axis Cultural Radar
Adidas is edging ahead of Nike in the early retail battle around the World Cup, with new data suggesting the German giant is seeing a bigger sales uplift from the tournament. Spending on Adidas apparel jumped 70 per cent in May compared with the same month last year, according to M Science data reported by...
