Adidas Originals Took Their Sport Collection to the Edge
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
25/20
Brand Signal
11/15
Depth
3/15
5-Axis Cultural Radar
Athleisure reached new heights on Wednesday night. Atop Manhattan’s famed observation deck The Edge some 1,300 feet in the air, a crowd gasped as four brave women, clad in Adidas’s new Originals Sport collection, performed a nail-biting aerial dance on the side of the skyscraper.
