Adidas’ Lightest Shoes Ever Were Behind the First Sub-2-Hour Marathon
Culture Index
Score Breakdown
Relevance
3/25
Freshness
24/25
Authority
18/20
Brand Signal
14/15
Depth
3/15
5-Axis Cultural Radar
Weighing 97 grams with a stiff carbon-fiber plate in the sole, Adidas’ new shoes helped Sabastian Sawe beat the two-hour mark in the London Marathon, a time barrier once considered insurmountable.
